International marketing management
| dc.contributor.author | Mathur, U.C. | |
| dc.date.accessioned | 2018-10-28T13:29:24Z | |
| dc.date.available | 2018-10-28T13:29:24Z | |
| dc.date.copyright | 2008 | |
| dc.date.issued | 2008 | |
| dc.description | 1.International Marketing: An Introduction; 2. Market Potential of Countries; 3. International Organisations; 4. International Trading; 5. International Competitive Advantage and Buyer’s Profile; 6. International Environment for Business, Customer, Competition and Controls; 7. International Pricing; 8. International Business-to-Business Marketing; 9. International Marketing of Services; 10. International Strategic Marketing; 11. International Stakeholders; 12. International Brands; 13. International Marketing Concepts; 14. Market Competitive Forces Worldwide; 15. Advertising and Promotion in International Markets... | en_US |
| dc.description.sponsorship | Uganda Institute of Information and Communications Technology | en_US |
| dc.identifier.isbn | 978-0-7619-3640-4 | |
| dc.identifier.uri | http://196.43.179.3:8080/xmlui/handle/123456789/549 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Vivek Mehra for SAGE Publications India | en_US |
| dc.subject | Export marketing | en_US |
| dc.subject | Export marketing | en_US |
| dc.subject | International trade | en_US |
| dc.title | International marketing management | en_US |
| dc.type | Book | en_US |
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| dcterms.publisher | SAGE Publications India Pvt Ltd, New Delhi. | |
| dcterms.tableOfContents | 1.International Marketing: An Introduction; 2. Market Potential of Countries; 3. International Organisations; 4. International Trading; 5. International Competitive Advantage and Buyer’s Profile; 6. International Environment for Business, Customer, Competition and Controls; 7. International Pricing; 8. International Business-to-Business Marketing; 9. International Marketing of Services; 10. International Strategic Marketing; 11. International Stakeholders; 12. International Brands; 13. International Marketing Concepts; 14. Market Competitive Forces Worldwide; 15. Advertising and Promotion in International Markets... |