International marketing management
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Date
2008
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Vivek Mehra for SAGE Publications India
Abstract
Description
1.International Marketing: An Introduction; 2. Market Potential of Countries; 3. International Organisations; 4. International Trading; 5. International Competitive Advantage and Buyer’s Profile; 6. International Environment for Business, Customer, Competition and Controls; 7. International Pricing; 8. International Business-to-Business Marketing; 9. International Marketing of Services; 10. International Strategic Marketing; 11. International Stakeholders; 12. International Brands; 13. International Marketing Concepts; 14. Market Competitive Forces Worldwide; 15. Advertising and Promotion in International Markets...
Keywords
Export marketing, Export marketing, International trade