Understanding digital marketing : marketing strategies for engaging the digital generation

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dc.contributor.authorRyan, Damian
dc.contributor.authorJones., Calvin
dc.date.accessioned2018-10-23T09:48:42Z
dc.date.available2018-10-23T09:48:42Z
dc.date.copyright2009
dc.date.issued2009
dc.description1.Going digital-the evolution of marketing; 2.Strategic thinking; 3.Your windowto the digital world; 4.The search for success; 5.Website intelligence and return on investiment; 6.E-mail marketing; 7.Social media and online consumer engagement; 8.Online PR and reputation management; 9.Affiliate marketing and strategic partnerships; 10.Digital media creative; 11.A lot to look forward toen_US
dc.description.sponsorshipUganda Institute of Information and Communications Technologyen_US
dc.identifier.isbn978-0-7494-5389-3
dc.identifier.urihttp://196.43.179.3:8080/xmlui/handle/123456789/428
dc.publisherKogan Page Limiteden_US
dc.subjectInternet marketing.en_US
dc.subjectSocial mediaen_US
dc.subjectStrategic planningen_US
dc.subjectMarketing– Management.en_US
dc.titleUnderstanding digital marketing : marketing strategies for engaging the digital generationen_US
dc.typeBooken_US
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dcterms.publisherKogan Page, London.
dcterms.tableOfContents1.Going digital-the evolution of marketing; 2.Strategic thinking; 3.Your windowto the digital world; 4.The search for success; 5.Website intelligence and return on investiment; 6.E-mail marketing; 7.Social media and online consumer engagement; 8.Online PR and reputation management; 9.Affiliate marketing and strategic partnerships; 10.Digital media creative; 11.A lot to look forward to

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