Understanding digital marketing : marketing strategies for engaging the digital generation
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Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kogan Page Limited
Abstract
Description
1.Going digital-the evolution of marketing; 2.Strategic thinking; 3.Your windowto the digital world; 4.The search for success; 5.Website intelligence and return on investiment; 6.E-mail marketing; 7.Social media and online consumer engagement; 8.Online PR and reputation management; 9.Affiliate marketing and strategic partnerships; 10.Digital media creative; 11.A lot to look forward to
Keywords
Internet marketing., Social media, Strategic planning, Marketing– Management.