Advertising and promotio: communicating brands

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dc.contributor.authorHackley, Chris
dc.date.accessioned2018-10-15T15:00:51Z
dc.date.available2018-10-15T15:00:51Z
dc.date.copyright2005
dc.date.issued2005
dc.description1.Introducing Advertising and Promotion; 2.Theorizing Advertising and Promotion; 3.Advertising and Promotion’s Role in Brand Marketing; 4.The Business of Advertising and Promotion; 5.Promotional Media; 6.Sponsorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication; 7.Advertising Brands Internationally; 8.Advertising and Ethics; 9.Advertising Research; 10.Cognitive, Social and Cultural Theories of Advertising and Promotionen_US
dc.description.sponsorshipUganda Institute of Information and Communications Technologyen_US
dc.identifier.citationChris Hackley.(2005).Advertising and promotion.SAGE Publicationsen_US
dc.identifier.isbn0 7619 4153 3
dc.identifier.urihttp://196.43.179.3:8080/xmlui/handle/123456789/377
dc.language.isoen_USen_US
dc.titleAdvertising and promotio: communicating brandsen_US
dc.typeBooken_US
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dcterms.publisherSAGE Publications, London.
dcterms.tableOfContents1.Introducing Advertising and Promotion; 2.Theorizing Advertising and Promotion; 3.Advertising and Promotion’s Role in Brand Marketing; 4.The Business of Advertising and Promotion; 5.Promotional Media; 6.Sponsorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication; 7.Advertising Brands Internationally; 8.Advertising and Ethics; 9.Advertising Research; 10.Cognitive, Social and Cultural Theories of Advertising and Promotion

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