Advertising and promotio: communicating brands
Date
2005
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Abstract
Description
1.Introducing Advertising and Promotion; 2.Theorizing Advertising and Promotion; 3.Advertising and Promotion’s Role in Brand
Marketing; 4.The Business of Advertising and Promotion; 5.Promotional Media; 6.Sponsorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication; 7.Advertising Brands Internationally; 8.Advertising and Ethics; 9.Advertising Research; 10.Cognitive, Social and Cultural Theories of Advertising and Promotion
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Citation
Chris Hackley.(2005).Advertising and promotion.SAGE Publications