Gladwell, Malcolm2018-11-142018-11-1420002000316-31696-2http://196.43.179.3:8080/xmlui/handle/123456789/12261.The Three Rules of Epidemics ; 2.The Law of the Few: Connectors, Mavens, and Salesmen; 3.T h e Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus ; 4.The Power of Context (Part One): Bernie Goetz and the Rise and Fall of Ne w York Cit y Crime; 5.T h e Power of Context (Part Two): The Magic Number One Hundred and Fifty; 6.Case Study : Rumors, Sneakers, and the Power of Translation; 7.Case Study : Suicide , Smoking , and the Search for the Unsticky Cigarette; 8.Conclusion : Focus, Test, and Believeen-USBook