Yeshin, Tony2018-10-182018-10-1819981998http://196.43.179.3:8080/xmlui/handle/123456789/4051 Marketing communications – an overview; 2 Understanding the marketplace; 3 Product and service strategies; 4 The integration of marketing communications; 5 Managing the marketing communications mix; 6 Choosing and using marketing communications agencies; 7 Advertising; 8 The development of advertising; 9 Media and media planning; 10 Sales promotion...en-USBook