Managing marketing in the 21st century

Capon, Noel2018-11-062018-11-0620092009978-0-9797344-4-1http://196.43.179.3:8080/xmlui/handle/123456789/10041.MARKETING AND THE FIRM; 2. FUNDAMENTAL INSIGHTS FOR STRATEGIC MARKETING; 3. MARKETING IMPERATIVESen-USManaging marketing in the 21st century – European EditionBook