Marketing and the concept of planning and strategy

C.Jain, Subhash2018-11-072018-11-0719961996Jain, S. C. (1996). Marketing Planning & Strategy, 5th. Cincinn: South Weastern College, 345-353.http://196.43.179.3:8080/xmlui/handle/123456789/10071.Marketing and the Concept of Planning and Strategy; 2.Strategic Marketing; 3.Corporate Appraisal; 4.Understanding Competition; 5.Focusing on the Customer...en-USMarketing and the concept of planning and strategyBook