Drummond, GraemeEnsor, JohnAshford, Ruth2018-11-092018-11-0920082008978-07506-8271-8http://196.43.179.3:8080/xmlui/handle/123456789/10211.Strategic analysis; 2.Formulation strategy; 3.Strategic implementation; 4.Contemporary issues in strategic marketing; 5.Teaching strategic marketingen-USBook