kotler, Philipkeller, Kevin lane2018-11-092018-11-0920122012978-0-13-210292-6http://196.43.179.3:8080/xmlui/handle/123456789/10181.Understanding Marketing Management; 2.Capturing Marketing Insights; 3.Connecting with Customers; 4.Building Strong Brands; 5.Shaping the Market Offerings; 6.Delivering Value; 7.Communicating Value; 8.Creating Successful Long-term Growthen-USBook