Ryan, Damian2018-10-232018-10-2320142014978-0-7494-7103-3http://196.43.179.3:8080/xmlui/handle/123456789/4301.So... you want to go digital??; 2.@first...think!; 3.Then build your channel; 4.Is it working?; 5.Are customers finding you?; 6.Understanding social media; 7.Understanding e-mail marketing; 8.Understanding mobile marketing; 9.Understanding performance marketing; 10.Understanding online public relations...en-USSocial media.Strategic planning.4. Marketing–ManagementBook