Pike, Steven2018-10-172018-10-1720082008978-0-7506-8649-5http://196.43.179.3:8080/xmlui/handle/123456789/3901 The study of destination marketing; 2 Definitions; 3 Destination marketing organisations; 4 Organisation structure; 5 DMO funding; 6 The role of government; 7 DMO roles; 8 Marketing strategy development; 9 Marketing research; 10 Destination branding; 11 Destination image; 12 Market positioning; 13 Target markets...en-USBook