Garnyte, MonikaÁvila Pérez, Ana de2018-10-172018-10-1720092009http://196.43.179.3:8080/xmlui/handle/123456789/3981.INTRODUCTION; 2. LITERATURE REVIEW; 3.CASE ANALYSIS; 4.DISCUSSIONen-USExploring social media marketing towards a richer understanding of social media in postmodernityBook