C.Jain, Subhash2018-10-162018-10-1619961996Jain, S. C. (1996). Marketing Planning & Strategy, 5th. Cincinn: South Weastern College, 345-353.http://196.43.179.3:8080/xmlui/handle/123456789/3841.Marketing and the Concept of Planning and Strategy; 2.Strategic Marketing; 3.Corporate Appraisal; 4.Understanding Competition; 5.Focusing on the Customer; 6.Scanning the Environment; 7.Measuring Strengths and Weaknesses; 8.Developing Marketing Objectives and Goals; 9.Strategy Selection; 10.Portfolio Analysis...en-USBook