Mathur, U.C2018-10-162018-10-1620082008U.C. Mathur(2008).Business to business Marketing.New age international (p) limited, publishers978-81-224-2939-8http://196.43.179.3:8080/xmlui/handle/123456789/3861. MARKETING BUSINESS-TO- BUSINESS—INTRODUCTION; 2. MARKETING DEFINED; 3. MARKETING MANAGEMENT—CONCEPTS; 4. ORGANIZATIONAL BUYING BEHAVIOUR; 5. COMPETITION TYPES; 6. SALES FORCE MANAGEMENT; 7. BUSINESS-TO-BUSINESS MARKETING–INTERNATIONAL; 8. B-TO-B MARKETING SPECIFICS; 9. MARKETING RESEARCH; 10. DISTRIBUTION OF GOODS...en-USBook