Mathur, U.C.2018-10-282018-10-2820082008978-0-7619-3640-4http://196.43.179.3:8080/xmlui/handle/123456789/5491.International Marketing: An Introduction; 2. Market Potential of Countries; 3. International Organisations; 4. International Trading; 5. International Competitive Advantage and Buyer’s Profile; 6. International Environment for Business, Customer, Competition and Controls; 7. International Pricing; 8. International Business-to-Business Marketing; 9. International Marketing of Services; 10. International Strategic Marketing; 11. International Stakeholders; 12. International Brands; 13. International Marketing Concepts; 14. Market Competitive Forces Worldwide; 15. Advertising and Promotion in International Markets...en-USExport marketingExport marketingInternational tradeBook