Kotler, Philip2018-10-182018-10-1820012001http://196.43.179.3:8080/xmlui/handle/123456789/4121.Marketing in the Twenty-First Century; 2.Winning Markets Through Strategic Planning, Implementation, and Control; 3.Gathering Information and Measuring Market Demand; 4.Scanning the Marketing Environment; 5.Developing New Market Offerings; 6.Analyzing Consumer Markets and Buyer Behavior; 7.Analyzing Business Markets and Buyer Behavior...en-USBook