On target: the book on marketing plans

Berry, TimWilson, Doug2018-11-072018-11-0720002000http://196.43.179.3:8080/xmlui/handle/123456789/10081.Introduction; 2. Fundamentals; 3. Situation Analysis; 4.Strategy; 5.Tactics; 6.Forecasting; 7.Make it happen; 8.Appendicesen-USOn target: the book on marketing plansBook