LIEBOWITZ, JAY2018-10-282018-10-2820132013Liebowitz, J. (Ed.). (2013). Big data and business analytics. CRC press.-13: 978-1-4665-6579-1http://196.43.179.3:8080/xmlui/handle/123456789/4401.Architecting the Enterprise via Big Data Analytics; 2.Jack and the Big Data Beanstalk: Capitalizing on a Growing Marketing Opportunity; 3.Frontiers of Big Data Business Analytics: Patterns and Cases in Online Marketing; 4.The Intrinsic Value of Data; 5.Finding Big Value in Big Data: Unlocking the Power of High-Performance Analytics; 6.Competitors, Intelligence, and Big Data; 7.Saving Lives with Big Data: Unlocking the Hidden Potential in Electronic Health Records; 8.Innovation Patterns and Big Data; 9.Big Data at the U.S. Department of Transportation; 10.Putting Big Data at the Heart of the DecisionMaking Process...en-USBook