HAIR, JOSEPH F. JRBUSH, ROBERT P,ORTINAU, DAVID J.2018-10-152018-10-1520002000Joseph f. Hair,& jr. Robert p.& Bush david j. Ortinau,Marketing research within a changing information environment.McGraw-Hill Higher Educationhttp://196.43.179.3:8080/xmlui/handle/123456789/1051.Marketing Research Information and Technology; 2.Designing the Marketing Research Project; 3.Gathering and Collecting Accurate Data; 4.Data Preparation, Analysis, and Reporting the Resultsen-USMarketing researchBook