Hartl, Ann2018-10-172018-10-1720022002http://196.43.179.3:8080/xmlui/handle/123456789/3911.Introduction; 2.Methodology; 3.Marketing a tourism destination- definitions, differences from marketing in general, challenges; 4.Developing marketing strategies for Bornholm -the case study; 5.Theoretical impacts on destination marketing planning; 6.ConclusionUganda Institute of Information and Communications Technologyen-USBook