Lehmann, Donald R.Winer, Russell S.2018-10-152018-10-1520082008978-0-07-352984-4http://196.43.179.3:8080/xmlui/handle/123456789/2011.Marketing planning; 2.Defining the competitive set; 3.Industry analysis; 4.Competitor analysis; 5.Customer analysis; 6.Market potential and sales; 7.Developing marketing strategyen-USMarketingBook