Cateora, Philip R.Gilly, Mary C.Graham, John L.2018-10-182018-10-1820112011http://196.43.179.3:8080/xmlui/handle/123456789/4061.An Overview; 2.The Cultural Environment of Global Markets; 3.Assessing Global Market Opportunities; 4.Developing Global Marketing Strategies; 5.Implementing Global Marketing Strategies; 6.Supplementary Materialen-USBook