Kotler, Philiparmstrong, Gary2018-11-092018-11-0920122012-10: 0-13-216712-3http://196.43.179.3:8080/xmlui/handle/123456789/10191. Defining Marketing and the Marketing Process; 2. Understanding the Marketplace and Consumers; 3.Designing a Customer-Driven Strategy and Mix; 4.Extending Marketingen-USBook