Ryan, DamianJones., Calvin2018-10-232018-10-2320092009978-0-7494-5389-3http://196.43.179.3:8080/xmlui/handle/123456789/4281.Going digital-the evolution of marketing; 2.Strategic thinking; 3.Your windowto the digital world; 4.The search for success; 5.Website intelligence and return on investiment; 6.E-mail marketing; 7.Social media and online consumer engagement; 8.Online PR and reputation management; 9.Affiliate marketing and strategic partnerships; 10.Digital media creative; 11.A lot to look forward toInternet marketing.Social mediaStrategic planningMarketing– Management.Book