Lancaster, GeoffMassingham, Lester2018-10-172018-10-17201020100-203-84720-2http://196.43.179.3:8080/xmlui/handle/123456789/3971. Development of a strategic approach to marketing: its culture; internal macro- and external micro-environmental issues; 2.Markets and customers: consumer and organizational buyer behaviour and marketing strategy; 3.Markets and customers: market boundaries; target marketing; 4.Product and innovation strategies; 5.Pricing strategies; 6.Channels of distribution and logistics; 7.Communications strategy; 8.Sales management; 9.Customer care and relationship marketing; 10.Direct marketing...en-USMarketing – ManagementMassingham, LesterBook