Yadin, Daniel2018-10-172018-10-1720022002Yadin, D. (2002). The international dictionary of marketing: over 2000 professional terms and techniques. Kogan Page Publishers.0 7494 3532 1http://196.43.179.3:8080/xmlui/handle/123456789/3921.Introduction: a practical guide for marketers; 2.The marketing dictionaryen-USBook