Hackley, Chris2018-10-152018-10-1520052005Chris Hackley.(2005).Advertising and promotion.SAGE Publications0 7619 4153 3http://196.43.179.3:8080/xmlui/handle/123456789/3771.Introducing Advertising and Promotion; 2.Theorizing Advertising and Promotion; 3.Advertising and Promotion’s Role in Brand Marketing; 4.The Business of Advertising and Promotion; 5.Promotional Media; 6.Sponsorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication; 7.Advertising Brands Internationally; 8.Advertising and Ethics; 9.Advertising Research; 10.Cognitive, Social and Cultural Theories of Advertising and Promotionen-USBook