Shilbury, David2018-10-232018-10-2320092009Shilbury, D., (2009). Strategic sport marketing. Allen & Unwin.http://196.43.179.3:8080/xmlui/handle/123456789/4231.INTRODUCTION; 2.IDENTIFICATION OF MARKETING OPPORTUNITIES; 3.STRATEGY DETERMINATION; 4.STRATEGY IMPLEMENTATION, EVALUATION AND ADJUSTMENTen-USBook