Emerging business online : global markets and the power of B2B internet marketing
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Date
2011
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1.Emerging markets; 2.Business strategy; 3.The ebocube and business models; 4.Marketing by the dashboard light; 5.Managing customer relationships through the buying cycle; 6.Campaign optimization, "Globalization," and the power of Email; 7.Winning with webcasts, websites and more; 8.Web banners and integration offline channels into your ebocube strategy: "Offline isn't Dead!"; 9.Marketing operations