Marketing and the concept of planning and strategy
Loading...
Date
1996
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
1.Marketing and the Concept of Planning and Strategy; 2.Strategic Marketing; 3.Corporate Appraisal; 4.Understanding Competition; 5.Focusing on the Customer...
Keywords
Citation
Jain, S. C. (1996). Marketing Planning & Strategy, 5th. Cincinn: South Weastern College, 345-353.