Destination marketing :An integrated marketing communication approach
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Date
2008
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1 The study of destination marketing; 2 Definitions; 3 Destination marketing organisations; 4 Organisation structure; 5 DMO funding; 6 The role of government; 7 DMO roles; 8 Marketing strategy development; 9 Marketing research; 10 Destination branding; 11 Destination image; 12 Market positioning; 13 Target markets...