Marketing management, millenium Edition
No Thumbnail Available
Date
2001
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
1.Marketing in the Twenty-First Century; 2.Winning Markets Through Strategic Planning, Implementation, and Control; 3.Gathering
Information and Measuring Market Demand; 4.Scanning the Marketing Environment; 5.Developing New Market Offerings; 6.Analyzing
Consumer Markets and Buyer Behavior...