Marketing and the concept of planning and strategy
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Date
1996
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Cincinn: South Weastern College
Abstract
Description
1.Marketing and the Concept of Planning and Strategy; 2.Strategic Marketing; 3.Corporate Appraisal; 4.Understanding Competition; 5.Focusing on the Customer; 6.Scanning the
Environment; 7.Measuring Strengths and Weaknesses; 8.Developing Marketing Objectives
and Goals; 9.Strategy Selection; 10.Portfolio Analysis...
Keywords
Citation
Jain, S. C. (1996). Marketing Planning & Strategy, 5th. Cincinn: South Weastern College, 345-353.