Global agricultural marketing management : series title: marketing and agribusiness texts - 3)
Abstract
Description
1.Introduction To Global Marketing; 2.The Economic Environment; 3.The Cultural Environment; 4. The Legal, Political/Trade Environment; 5.Identifying Market Opportunities Through Marketing Information Systems And Research; 6. A Competitive Analysis And Strategy; 7.Market Entry Strategies; 8.Product Decisions; 9. Pricing And Financing; 10. Distribution Decisions; 11.Promotion Decisions; 12.Global Marketing, Logistics - Access And Documentation; 13.Organising, Planning And Controlling Global Marketing Operations