Business to business marketing
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Date
2008
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1. MARKETING BUSINESS-TO- BUSINESS—INTRODUCTION; 2. MARKETING DEFINED; 3. MARKETING MANAGEMENT—CONCEPTS; 4. ORGANIZATIONAL BUYING BEHAVIOUR; 5. COMPETITION TYPES; 6. SALES FORCE MANAGEMENT; 7. BUSINESS-TO-BUSINESS MARKETING–INTERNATIONAL; 8. B-TO-B MARKETING SPECIFICS; 9. MARKETING RESEARCH; 10. DISTRIBUTION OF GOODS...
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Citation
U.C. Mathur(2008).Business to business Marketing.New age international (p) limited, publishers