Marketing management, millenium edition
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Date
2001
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1.Marketing in the Twenty-First Century; 2.Winning Markets Through Strategic Planning,
Implementation, and Control; 3.Gathering
Information and Measuring Market Demand; 4.Scanning the Marketing Environment; 5.Developing New Market Offerings; 6.Analyzing
Consumer Markets and Buyer Behavior; 7.Analyzing Business Markets and Buyer Behavior...