Big data and business analytics
Abstract
Description
1.Architecting the Enterprise via Big Data Analytics; 2.Jack and the Big Data Beanstalk: Capitalizing on a Growing Marketing Opportunity; 3.Frontiers of Big Data Business Analytics: Patterns and Cases in Online Marketing; 4.The Intrinsic Value of Data; 5.Finding Big Value in Big Data: Unlocking the
Power of High-Performance Analytics; 6.Competitors, Intelligence, and Big Data; 7.Saving Lives with Big Data: Unlocking the Hidden Potential in Electronic Health Records; 8.Innovation Patterns and Big Data; 9.Big Data at the U.S. Department of Transportation; 10.Putting Big Data at the Heart of the DecisionMaking Process...
Keywords
Citation
Liebowitz, J. (Ed.). (2013). Big data and business analytics. CRC press.