Principles of entrepreneurship

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2005

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1. What Is Entrepreneurship?; 2. What Makes Someone an Entrepreneur?; 3. Why Become an Entrepreneur?; 4. Decisions and Downfalls; 5. Go It Alone or Team Up?; 6. Choosing a Product and a Market; 7. Entry Strategies for New Ventures; 8. Marketing Is Selling; 9. The Entrepreneur and the Internet; 10. Selling Online; 11. Choosing a Form of Business...

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