Marketing research within a changing information environment
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Date
2000
Journal Title
Journal ISSN
Volume Title
Publisher
McGraw-Hill Higher Education
Abstract
Description
1.Marketing Research Information and Technology; 2.Designing the Marketing Research Project; 3.Gathering and Collecting Accurate Data; 4.Data Preparation, Analysis, and Reporting the Results
Keywords
Marketing research
Citation
Joseph f. Hair,& jr. Robert p.& Bush david j. Ortinau,Marketing research within a changing information environment.McGraw-Hill Higher Education