Enterprise marketing management

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dc.contributor.authorSutton, Dave
dc.contributor.authorKlein, Tom
dc.date.accessioned2018-11-08T06:33:01Z
dc.date.available2018-11-08T06:33:01Z
dc.date.copyright2003
dc.date.issued2003
dc.descriptionPART I RUN BRANDS AS BUSINESSES, NOT AS CAMPAIGNS: 1. Marketing Is Not an Art—It Is a Science; 2. Architect Your Brand; 3. Plug Marketing Into the Enterprise PART II MANAGE YOUR BRAND, NOT YOUR CUSTOMER: 4. Take Ownership of the Brand Experience; 5. Plug Marketing Into CRM; 6. Cross-Market to Cross-Sell; 7. Use New Media for Brand Activation PART III REINVENT YOUR BUSINESS, NOT JUST COMMUNICATIONS: 8. Restructure Based on Brand Experience; 9. Measure Investment Performance; 10. Optimize Marketing Investments to Drive Profitable Salesen_US
dc.description.sponsorshipUganda Institute of Information and Communications Technologyen_US
dc.identifier.isbn0-471-26772-4
dc.identifier.urihttp://196.43.179.3:8080/xmlui/handle/123456789/1010
dc.language.isoen_USen_US
dc.titleEnterprise marketing managementen_US
dc.typeBooken_US
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dcterms.publisherJohn Wiley & Sons, Inc., Hoboken, New Jersey.
dcterms.tableOfContentsPART I RUN BRANDS AS BUSINESSES, NOT AS CAMPAIGNS: 1. Marketing Is Not an Art—It Is a Science; 2. Architect Your Brand; 3. Plug Marketing Into the Enterprise PART II MANAGE YOUR BRAND, NOT YOUR CUSTOMER: 4. Take Ownership of the Brand Experience; 5. Plug Marketing Into CRM; 6. Cross-Market to Cross-Sell; 7. Use New Media for Brand Activation PART III REINVENT YOUR BUSINESS, NOT JUST COMMUNICATIONS: 8. Restructure Based on Brand Experience; 9. Measure Investment Performance; 10. Optimize Marketing Investments to Drive Profitable Sales

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