Developing marketing strategies for tourism destinations in peripheral areas of Europe: the case of bornholm
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Date
2002
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Abstract
Uganda Institute of Information and Communications Technology
Description
1.Introduction; 2.Methodology; 3.Marketing a tourism destination- definitions, differences from marketing in general, challenges; 4.Developing marketing strategies for Bornholm
-the case study; 5.Theoretical impacts on destination marketing planning; 6.Conclusion