Facebook marketing an hour a day
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Date
2010
Journal Title
Journal ISSN
Volume Title
Publisher
Wiley Publishing, Inc
Abstract
Description
1.Internet Marketing 1985–2010; 2.What Is Facebook?; 3.Develop a Facebook Strategy and Measure Success; 4.Month 1: Create the Plan and Get Started; 5.Month 2: Establish Corporate Presence with Pages and Groups; 6.Month 3: Create Demand with Facebook Ads; 7.Month 4: Advanced Tactics and Campaign Integration; 8.Customized Experiences via Facebook Applications; 9.The Analytics of Facebook; 10.Organizational Considerations
Keywords
Internet marketing., Social networks—Computer network resources, Facebook (Electronic resources)