Marketing Insightsfrom A to Z : 80 concepts every manager needs to know
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Date
2003
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1.Advertising; 2.Brands; 3.Business-to-Business Marketing; 4.Change; 5.Communication and Promotion; 6.Companies; 7.Competitive Advantage; 8.Competitors; 9. Consultants; 10.Corporate Branding; 11.Creativity; 12.Customer Needs; 13.Customer Orientation; 14.Customer Relationship Management (CRM); 15.Customers; 16.Customer Satisfaction; 16.Database Marketing