International Marketing

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International- Marketing.pdf (28.3 MB)

Date

2011

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Abstract

Description

1.An Overview; 2.The Cultural Environment of Global Markets; 3.Assessing Global Market Opportunities; 4.Developing Global Marketing Strategies; 5.Implementing Global Marketing Strategies; 6.Supplementary Material

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URI

http://196.43.179.3:8080/xmlui/handle/123456789/406

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Marketing