Service marketing and management
Loading...
Date
2002
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
1. Why study services; 2. Understanding Service Processes; 3. Managing Service Encounters; 4.Customer Behavior in Service Environments; 5.Relationship Marketing and Customer Loyalty; 6.Complaint Handling and Service Recovery; 7.Service Marketing Strategy; 8.Pricing Strategies for Services...
Keywords
Citation
Lovelock, C. H., & Wright, L. (2002). Principles of service marketing and management. Prentice Hall.